Why Texting Candidates is the Right Way Forward?

by | Feb 1, 2021 | Job Interview

Have You ever thought of reaching out to your prospective candidates over text rather than an email? Read on to learn more about the growing interest in texting candidates while hiring. 

If you’re waiting for the green light at the signal, you’d find most people around are staring into their mobile screens in a waiting time of less than 90 seconds. People are addicted to their smartphones because the world and their world literally revolves around that device. 

 From Breaking News to Currency Spikes, Grocery Shopping to DTH services everything is a double-tap away. Now Imagine if acquiring new talent for your company was that easy?

In this highly technologically dominant world, these facts certainly come as no surprise to you that people text more than they should. We don’t ring doorbells anymore. We text them that we are at that door! 

 Recruiters and Talent Acquisition professionals are using this text messaging wave to their own personal benefit looking to connect with prospective employees adding this to their current recruitment strategies.

 How much faster could you fill job roles if all the applicants responded to your text messages in minutes? It would be a game-changer, right? That’s why texting especially with candidates is a revolutionizing the recruiting industry.

If you’re hiring a workforce in 2020, good two-way communication is an absolute necessity.

The current workforce in today’s world majorly consists of ‘Millennials’(those born till 96) and ‘Gen Z’ (those born after 1997) have extensive usage of activity on their smartphones compared to computers because of the social media revolution.

Hiring millennials and Gen-Z is an emerging challenge for many employers!

Most of them don’t even respond to their emails or calls constantly strolling various social media platforms.

If you are a Recruiter or a Hiring Professional, Texting the potential candidate can almost be the quickest way to get a response.

Our data suggest that texts have 10 times the response rate than email.

Recent studies have shown that people from these age groups open and read a text message in under three minutes from being delivered and texting the potential candidate has been an emerging trend in recruitment tools.

In a survey conducted with a renowned and reputed online payments application merchant in 2019, hiring of more than 900 field sales executives to get the merchant onboard was done, out of which 83% of the candidates responded to a text message quicker than email.

New age hiring is redefined by text messaging the potential candidates for the required job roles.

HR departments have already been incorporating texting candidates on social media for their sourcing processes.

Recent studies have shown that people from these age groups open and read a text message in under three minutes from being delivered and texting the potential candidate has been an emerging trend in recruitment tools.

In a survey conducted with a renowned and reputed online payments application merchant in 2019, hiring of more than 900 field sales executives to get the merchant onboard was done, out of which 83% of the candidates responded to a text message quicker than email.

New age hiring is redefined by text messaging the potential candidates for the required job roles.

Texting also improves the candidates’ experience which helps your company attract and acquire employees faster.

The Millennial and Gen-Z workforce are not only addicted to the smartphone revolution but also have the ‘quick response and feedback’ obsession. 

Initial engagement with the potential employee over text messaging creates a person-centric candidate experience and that spreads effectively through word of mouth.

More people in the job market are likely to know that your company stands out in the hiring process via text messaging which is a definite advantage to the company’s reputation.

Steps to deliver the best of candidates hiring experience:

  • Ask if it is okay to text first
  • Schedule the interview (audio/video)
  • Face-to-Face Interview
  • Evaluation process

A positive candidate experience can be the best advertisement for your company!

More than 75% of the applicants never hear back from the company after applying for a position. At least 60% of the applicants get rejected in personal interviews of the company that they apply to. Around 47% of applicants never apply to the same position ever again due to discontent.

Finally, 22% of applicants tell their peers and others not to apply for this company’s job roles and 10% boycott the products and services. Statistics like these only goes to show how important and essential it is to maintain a positive candidate experience in hiring processes for your company.

Provision of holistic and satisfactory engagements of employment only adds in pushing the envelope further for the company’s brand value and reputation.

Texting is a faster, cost-effective and high outcome medium to trigger actions!

SMS marketing is the most effective way of user engagement. Majority of outsourcing firms and hiring agencies have swiftly adapted to this new-age trend. How fast and cheap can it really be?

  • Schedule and immediate delivery – Once you set a date and time for your personalised text message, it is set to deliver to the target audience of your choice.
  • Customisation of messages – You can send different sets of texts to different sets of audiences at different intervals of time.
  • Mass messaging is cheaper than you think – More than 13 million text messages are sent and delivered every hour on this planet, out of which most are sent from messaging software and social media platforms. It is estimated that text messaging could be as cheap as 1 paisa per message.

Active or passive job seekers, almost everyone opens and responds to a text!

If you are currently employed or looking actively for a job role at a firm, text messaging the potential candidate opens lots of doors such as trackability of the candidate. 

It is easy to keep an eye on who opened the message and read it and who did not, by this it becomes easier to maintain a database of candidates who are suitable to approach.

Interactive content creates a rapid curve in user engagement with the recruiter and makes it possible to get quick feedback from desired candidates. Delivering quick, simple and curated text messages directs subscribers back to your company’s website.

Lastly, Texting your candidate does not make you any less professional!

To provide a professional candidate experience, Text messaging can be a seamless provision of the recruiting process even if parts of audiences may react negatively towards it. With the right intent, curation, development and customization of content, it becomes an eye-catchy concept in the coming future providing unique opportunities to both the recruiter and prospective employee.

Mass messaging softwares and recruiting solution softwares with text message integration can streamline a company’s engagement process and strengthen the channels between employer and employee at a faster pace.

Messaging is universally accepted all over the world and prospects already know how it works, a certain somebody can almost land a job while eating a Sunday brunch!

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